That is, Google will rank mobile friendly websites higher on the SERP. Google announced a major change in an official blog.
It will impacts everyone, anywhere from individuals, small businesses, non-profits to large organizations who has the websites. If you have a website and want to show your website on a higher rank, it is a mandate that optimizes your website as a mobile friendly.
Because nowadays people spend more time on mobile rather than on computers people search and visit the website through mobile more than computers.
The analysis by comScore also supports the trend. On Jan 2014, Mobile exceeds PC internet usages for the first time in history.
Google has announced that starting April 21st it will be expanding its use of mobile friendliness as a ranking signal. This change will affect in all languages worldwide.
In order to help you to build the mobile friendly website, Google offered a tool called Mobile-Friendly Test website. To get you started, simply enter your website address and you can find the test result.
There's a good news for Google Sites lovers since Google Sites, which is developed by Google has advantages. You can make a mobile friendly website in one click. For example, find the test result to see 'Google Sites for Mobile'.
<Before Mobile Friendly>
<After Mobile Friendly>
The secret of 'Google Sites for Mobile' is simple. I have just checked on 'mobile option' as below screenshot to get the mobile friendly site. For more information, please refer to the previous article here.
However, please note that even if you have designed a website with Google Sites and checked on mobile it may not look perfect on mobile. In that case, you would need to fine tune it to make more mobile friendly websites. Also, you can think of developing an optimum Google Sites for mobile phone resolution.
After all, this change could motivate people that currently don't have a mobile-friendly site to create one.